Why SEO ?
Why Search Engine Optimization?
"Internet Marketing, the evolution of business marketing"
Do you remember the time when we did not have mobile phones? Time management and communications skill was so important. When we make an appointment, we seldom late and when we are waiting for someone, we are really afraid he is not turning up, as that will waste our time.
Then we had hand phone in the market, we were so proud bringing the big and heavy device all around! Until now, we don’t even bother to look into a slightly bigger hand phone!
This phenomenon is the same as Internet Marketing. In the earlier days, when we don’t have Internet, we use mass faxing as part of the marketing solutions. Now, we are so used to the emails solutions until we can’t miss this daily task. A lot of export businesses gain great benefit from email as this cut down their operational cost tremendously!
Why do you need SEO?
Cost effective and efficient
No doubt internet marketing is one of the most cost 
effective marketing strategies for your business. Think about it, advertising in conventional media channels such as newspapers, magazine, directory guide, TVC, billboard, sales team etc cost you an arm and a leg. Moreover these advertisements are charged on a short period basis. Information that you can put on is so limited and not flexible. With SEO well done on your website, it encourages you to update your web content often. Any new products and services can be updated anytime into your website. SEO drives the right prospects to your website. Imagine your potential customers are coming to you; therefore you can expect a higher conversion rate.
Borderless, timeless
Let’s review at conventional marketing methods we have mentioned earlier, they are all bounded by regional factors. Internet is the largest marketing medium in the world. Optimizing your website on internet basically means borderless and timeless exposure to your right prospects.
Improve Brand Awareness in the International Market
With your high ranking in the search engines it means your profile is always high in your target market. Imagine you are always No.1 in Google, that improves your brand awareness in the market.
Increasing Sales
By having the right crowd and high traffic to your website, plus a presentable and user friendly website you having; it encourages enquiries/sales on it. Having said that, SEO helps increasing your sales.
Search Engine Optimization vs. Other Marketing Approaches
|
Approaches |
Cost |
Effect |
Efficiency |
Flexibility |
Maintenance |
|
SEO |
LOW |
6-8 weeks – a reasonable time frame |
EXCELLENT, TIMELESS, BORDERLESS |
Very flexible – you are welcome to update your web content anytime |
NO NEED – we maintain for you! |
|
Hire Sales Team |
High |
Uncertain – it is not easy to have a very committed sales team. |
Depends on the quality of your sales team. |
Turn Over might be very high. Cost involve in training for new sales team. |
Very time and effort consuming to train and maintain a fit team |
|
Print advertisement |
High |
Need to advertise over long period in order to increase the brand awareness. |
Yes, limited by geographical factors |
No. once advertisement is published, the content cannot be edited. Moreover the content is limited within he ad space. |
No, and low reusable value over a period of time. |
|
Broadcasting |
High |
Immediate |
Yes, limited by stations |
No. once on air the content cannot be edited. |
No, and low reusable value over a period of time. |
|
Media Production |
High |
Immediate |
Yes, limited by stations |
No. once on air the content cannot be edited. |
No, and low reusable value over a period of time. |
|
Exhibition |
High |
Immediate |
Low exposure, limited by geographical factors |
No. Once booth is setup products can hardly be changed. |
High maintenance to move your team and products to exhibition; and also to send them back. |
|
Pay-per-Click |
High |
Immediate |
Yes, Timeless, Borderless |
Yes. You can update your web content anytime. |
High, you need to monitor the ranking very closely. |
|
Social Network marketing |
It varies |
Not immediate |
Yes, Timeless, Borderless |
Yes. You can update your web content anytime. |
High, you need to stay on your network and upload new content to attract more traffic. |
|
Transportation Marketing |
High |
Immediate |
Limited by geographical factors |
No. once advertisement is printed it cannot be changed. |
No, and low reusable value over a period of time. |
SEO is expensive? SEO is not need? NO WAY!!
We don't create sales story, let us show more facts to you..