Search Engine Result Page
Organic Search vs Paid Search
There are two types of Search Engine Result Page, namely Organic Search Result / Natural Search Result and Paid Search engine result / Per-per-Click (PPC) Result. Organic Search Engine Results/Natural Search Engine Result appears on the left of search engine result page. The results here are listed according to their relevance to the search keywords by the users. In order to be listed here, Search Engine Optimizer needs to understand the algorithm of each search engines and also the searchers behavior. The search engine result does not appear in overnight but it takes about 8-10 weeks depending on how fast the search engine crawlers update your web content and index it.
According to http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending, we can see only 11% of people investing in SEO compared to 89% advertise on PPC. But the visibility of search result is as below:
|
Ranking |
Organic Ranking Visibility (shown in a percentage of participants looking at a listing in this location) |
Side sponsored ad visibility (shown in percentage of participants looking at an ad in this location) |
|
Rank 1 |
100% |
50% |
|
Rank 2 |
100% |
40% |
|
Rank 3 |
100% |
30% |
|
Rank 4 |
85% |
20% |
|
Rank 5 |
60% |
10% |
|
Rank 6 |
50% |
10% |
|
Rank 7 |
50% |
10% |
|
Rank 8 |
30% |
10% |
|
Rank 9 |
30% |
NIL |
|
Rank 10 |
20% |
NIL |
Chart 01: The viewing rate of Organic/Natural Search result vs. Pay-per-Click is 80:20
From the simple comparison above, it is not hard to see internet searchers are more rely on Organic SEO result as it is relate to what they need. The results are not paid for. And in the long run, the cost needed for Organic Search Result is much lower than Pay-per-Click campaign.
So why pay more? Sign Up Search Engine Optimization with us now.